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The Road to AUM Driving Assets Under Management through Effective Marketing and Sales Sandra Powers Murphy 9780999720400 Books

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The Road to AUM Driving Assets Under Management through Effective Marketing and Sales Sandra Powers Murphy 9780999720400 Books

Tags : The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales [Sandra Powers Murphy] on Amazon.com. *FREE* shipping on qualifying offers. Got performance? Seeking assets to manage? Frustrated by the youthful research professionals across the table who “just don’t get it” while seeming to control billions? Managers are often challenged by the process of asset gathering. Why doesn’t the market recognize the firm’s value? Where is the AUM? Here is a big idea—let’s ask these institutions why most managers do not have their assets and never will. These pages convey the responses of institutional investors worldwide to these questions and more so that managers can hear their feedback directly and utilize it to create a game plan designed around what matters most to asset allocators. Managers are a passionate lot. They work hard building firms,Sandra Powers Murphy,The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales,Noble Ark Ventures,0999720406,BUSINESS & ECONOMICS Finance General

The Road to AUM Driving Assets Under Management through Effective Marketing and Sales Sandra Powers Murphy 9780999720400 Books Reviews

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